Motives to Colonization Before dealing with the Danish colonization of St. John, it must be asked why Denmark ventured into the tropics after 1650 when there was risk of conflict with stronger European nations, and when she had problems enough in the Baltic. When considering the establishment of trans-Atlantic colonies attention must also be drawn to nationalistic motivations. Sweden, Denmark's Baltic rival, had begun to take an interest in West Indian and African colonies (2). From a political point of view Denmark was being outdistanced by the Swedes by 1650, and because of competition and prestige she could not sit back and watch calmly as they got ahead in the race for the riches from foreign parts of the world. Still, from either a materialistic or a political point of view, there is no disputing that the desire for economic gain provided the primary incentive behind Danish expansion into the Caribbean, and for the colonization of St. John. 

The website ‘The West Indian Heritage’ tells its story using the buildings as a framework for understanding the structure, function, and people of the colony who were either forced to risk their lives producing the coveted goods or benefited from the profits on the goods throughout the first 150 years of the colony’s history.